Sadie Frost lingerie line attacked by critics

Sadie Frost

Sadie Frost

Sadie Frost has added a lingerie range to her Iris & Edie line, created exclusively for Debenhams.

The brand, named after her daughters, already encompasses pyjamas and loungewear, now includes brightly-coloured lace bras in sizes 30A-36DD and briefs in sizes 8-18.

But Frost has come under attack for involving Iris, 13 and Edie, 16 in the project.

Critics suggest the range potentially breaches the recommendations made by the 2011 Bailey Review into the sexualization of children.

Speaking to the Daily Mail, Roz Hardie, chief executive of Object, which campaigns against the objectification of women in the media, said: “If Debenhams are proposing to sell see-through pants named after an under-16 year-old, then they’re not working within the spirit of the Bailey Review recommendations and we’d call on them to review their proposals.”

But Debenhams, which has carried the brand for three years, was quick to defend the new lingerie collection.

“The ranges in question are aimed solely at adults, and are sold in our women’s nightwear and lingerie departments. We have sold this brand for three years, and it has always been marketed entirely to the young adult market,” the department store said in a statement.

“We stock a range of age-appropriate underwear and nightwear for younger teenage girls in line with all relevant guidance from the British Retail Consortium and Mumsnet, and these are sold in our childrenswear department.”

Source : www.lingerieinsight.com

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