In August 2014, the most decorated Olympian of all-time, Michael Phelps, announced he was entering into a partnership with southern California-based Aqua Sphere to create a new global swim brand that will develop innovative products that are inclusive and accessible to a broader range of swimmers and non-swimmers across the full swimming lifecycle beginning in early 2015.
Aqua Sphere was previously known best for its line of fitness swimsuits, Italian-made swim goggles, open water wetsuits and accessories, but gained instant credibility in the performance tech suit market with the new Phelps relationship.
SwimOutlet.com Blog spoke with Aqua Sphere Business Line Manager, Todd Mitchell, about the new deal with Phelps.
SwimOutlet.com Blog: Tell us a little about how this partnership first came about?
Todd Mitchell: Aqua Sphere had been looking to expand into the competitive swim segment and, like most people, we have followed Michael Phelps’ and Bob Bowman’s careers for more than a decade. When we learned Michael was looking to do things differently in the world of swimming, we reached out and the partnership seemed like a natural fit for both parties. We are very excited to partner with the most decorated swimmer of all time and one of swimming’s greatest coaches to launch this new brand.
SB: It must have been an exciting and busy time for you guys around the announcement that you are partnering with the greatest swimmer of all time…
TM: It’s a fun busy; Aqua Sphere is proud to collaborate with such accomplished individuals to further develop the knowledge of our team and grow into new markets. We’re expanding our resources to service this new swim segment while maintaining focus on the Aqua Sphere brand and its commitment to the active swim and triathlon markets.
Source : http://swimswam.com/