Sadie Frost lingerie line attacked by critics

Sadie Frost

Sadie Frost

Sadie Frost has added a lingerie range to her Iris & Edie line, created exclusively for Debenhams.

The brand, named after her daughters, already encompasses pyjamas and loungewear, now includes brightly-coloured lace bras in sizes 30A-36DD and briefs in sizes 8-18.

But Frost has come under attack for involving Iris, 13 and Edie, 16 in the project.

Critics suggest the range potentially breaches the recommendations made by the 2011 Bailey Review into the sexualization of children.

Speaking to the Daily Mail, Roz Hardie, chief executive of Object, which campaigns against the objectification of women in the media, said: “If Debenhams are proposing to sell see-through pants named after an under-16 year-old, then they’re not working within the spirit of the Bailey Review recommendations and we’d call on them to review their proposals.”

But Debenhams, which has carried the brand for three years, was quick to defend the new lingerie collection.

“The ranges in question are aimed solely at adults, and are sold in our women’s nightwear and lingerie departments. We have sold this brand for three years, and it has always been marketed entirely to the young adult market,” the department store said in a statement.

“We stock a range of age-appropriate underwear and nightwear for younger teenage girls in line with all relevant guidance from the British Retail Consortium and Mumsnet, and these are sold in our childrenswear department.”

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Sync Or Swim : Nicole Richie tries synchronized swimming

Nicole Richie tries synchronized swimming on Candidly Nicole !
Water ballet must come naturally to a little mermaid like Nicole, right? She jumps into the deep end for a lesson in synchronized swimming.

Nicole Richie

Nicole Richie








Watch the video here :

Miranda Kerr previews second Wonderbra campaign

Miranda Kerr

Miranda Kerr

Miranda Kerr has revealed a sneak preview of her latest lingerie campaign with Wonderbra.

The supermodel, who departed Victoria’s Secret last year, posted a picture on Instagram yesterday from a new shoot, which took place in South Korea on Thursday.

In the picture, Kerr wears a navy push-up bra and matching lacy knickers.

This is Kerr’s second campaign with Wonderbra after modelling for the brand in March.

The model will host a Wonderbra Wire-free Package event later this week at the Myeong-dong department store where her ‘Miranda Kerr with Wonderbra’ appearance is being hosted.

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Heidi to replace Elle as Bendon partner

Elle Macpherson Heidi Klum

Elle Macpherson Heidi Klum

Heidi Klum will launch her own lingerie line with New Zealand group Bendon, replacing Elle Macpherson as its Intimates partner and creative director.

The Heidi Klum Intimates line will launch in January and is expected to double business for Bendon in the next five years.

“It’s unique to be able to take a brand and convert it to another name that you believe will grow the line exponentially,” Justin Davis-Rice, chief executive officer of Bendon told Womenswear Daily, noting that Elle Macpherson represents 20% of the company’s business.

Klum’s deal will include HKMAN and Heidi by Heidi Klum, replacing The Body line.

Macpherson will depart the Bendon group on December 31 after a 25-year partnership and expand her three underwear lines – Elle Macpherson Intimates, Macpherson Men and The Body – in America, the supermodel has confirmed.

She also has plans to enter activewear, swimwear and plus- and petite-size categories.

“I am very proud of the brands which I created and nurtured for the past 25 years and thank the Bendon Group, who has been supportive to the success of my brands,” said Macpherson.

“I am relocating to the US with my family and I’m excited about energizing the further growth of the brands in the US market.”

Macpherson will continue to operate with new, unnamed, partners and existing designs and intellectual property currently under EMI remain with Bendon and will transfer to its new brand, Heidi Klum Intimates.

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Lengthy summer delays start of winter sales season

JOG Swimwear shop

JOG Swimwear shop

Latest online retail sales stats from the IMRG Capgemini e-Retail Sales Index have revealed a slowing in online retail sales in the UK, with figures from September revealing a 7% increase – the second lowest growth rate ever recorded in the Index and the slowest since 2010.

Although an estimated £8.2 billion was spent online in the past year, multichannel retailers (those with a store presence) have resisted the downward trend more than online-online retailers, with 8% year-on-year growth in multichannel compared to only 5% year-on-year for pureplay merchants.

The lowest-ever recorded growth in this sector suggests the warm weather discouraged shoppers from updating their wardrobes until autumn really sets in. However, whilst footwear slowed to 4.5% year-on-year, accessories continued to perform strongly with sales up 48% year-on-year.

Despite brands and retailers investing in m-commerce sites designed for tablets and smartphones, the report found this sector have the lowest growth rate at 29%, which is a significant drop from the previous all-time low of 36%.

Chief information officer at IMRG Tina Spooner commented: “The unseasonably warm weather last month clearly had a negative effect on the online retail industry, with apparel merchants in particular seeing a significant impact on sales. As clothing and fashion merchants launched their autumn / winter ranges, temperatures during September reached levels significantly above early autumn averages so it is no surprise that winter coats and boots were not at the top of our online shopping lists. This is not the first time we have seen unseasonal weather having a detrimental effect on e-retail sales, however, on a more positive note, it appears the milder temperatures during September boosted sales of beer, wine and spirits and garden products.

“As we enter the fourth quarter and retailers prepare for the key festive trading period, we expect growth levels to return to the consistent double-digit figures we have seen throughout 2014.”

Adgild Hop, principal, Head of Retail Consulting at Capgemini added: “As is so often the case, weather has once again influenced retail performance this month. Retailers across the UK, but in particular those retailers with more seasonal trade, will no doubt be hoping to recoup some of the lost sales before markdown pressures take over. In addition to lying awake at night worrying about the fast approaching Black Friday and Cyber Monday as the prelude to Christmas, no doubt a lot of retailers will be saying a little prayer to the weather gods.”

Additionally, Adgild Hop comments, “This month has also yet again highlighted the relative strength of multichannel versus online propositions, with a year-on-year LFL (like-for-like) performance for multichannel retailers that is 80 per cent higher that their pureplay online counterparts.”


Michael Phelps

Michael Phelps

In August 2014, the most decorated Olympian of all-time, Michael Phelps, announced he was entering into a partnership with southern California-based Aqua Sphere to create a new global swim brand that will develop innovative products that are inclusive and accessible to a broader range of swimmers and non-swimmers across the full swimming lifecycle beginning in early 2015.

Aqua Sphere was previously known best for its line of fitness swimsuits, Italian-made swim goggles, open water wetsuits and accessories, but gained instant credibility in the performance tech suit market with the new Phelps relationship. Blog spoke with Aqua Sphere Business Line Manager, Todd Mitchell, about the new deal with Phelps. Blog: Tell us a little about how this partnership first came about?

Todd Mitchell: Aqua Sphere had been looking to expand into the competitive swim segment and, like most people, we have followed Michael Phelps’ and Bob Bowman’s careers for more than a decade. When we learned Michael was looking to do things differently in the world of swimming, we reached out and the partnership seemed like a natural fit for both parties. We are very excited to partner with the most decorated swimmer of all time and one of swimming’s greatest coaches to launch this new brand.

SB: It must have been an exciting and busy time for you guys around the announcement that you are partnering with the greatest swimmer of all time…

TM: It’s a fun busy; Aqua Sphere is proud to collaborate with such accomplished individuals to further develop the knowledge of our team and grow into new markets. We’re expanding our resources to service this new swim segment while maintaining focus on the Aqua Sphere brand and its commitment to the active swim and triathlon markets.

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Ultimo launches pink bra for Breast Cancer Care



Ultimo is showing its support in the fight against breast cancer with the launch of a new pink range.

The new collection, Mollie, goes on sale tomorrow, with £1 of every bra sale throughout October going to Breast Cancer Care, a UK-wide charity.

Ultimo founder Michelle Mone said: “Ultimo is all about celebrating women, so we felt it important to get behind Breast Cancer Awareness month and do something special for a hugely worthy cause.”

Mollie, which comes with a matching Brazilian brief, is contemporary and feminine, crafted from microfiber and complimented with contrast lace detailing.

Complete with a branded motif at the centre, the bra cup features a sling that works to remove the “double boob” effect.