David Beckham is set to star in a new campaign that will promote the launch of the spring 2014 collection of David Beckham Bodywear at H&M.
In the video, directed by Drive film director Nicolas Winding Refn, Beckham is locked out of a photo shoot on a rooftop in just his underwear, with no way down.
He has to go to any lengths to get to safety, performing all his own stunts in the process. The company has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite. Voting starts on 27th January, 2014.
“It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” said Beckham.
The campaign features pieces from the spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying widths are introduced on long-sleeved Henleys, vests and trunks, as well as varsity-style lettering on the back of long-sleeved raglan tops. The collections will be available in selected H&M stores and online from 30 January, 2014.