Mode City a triumph for industry and public

Mode City

Mode City

The 30th edition of Mode City, which was accompanied by Le Salon International de la Lingerie and Du Swimwear, was a huge success, taking place from the 6th to the 8th of July.

This year’s event welcomed over 15,000 visitors and 500 exhibiting brands from 35 countries. 135 of the exhibitors were new to Mode City, and the majority of attendees were from France, Italy, Germany and the UK, though some came from as far away as Australia and Saudi Arabia to attend the three-day show.

Much of the event was geared toward industry pros, from fabric specialists to buyers, but the public was welcomed at the first Absolute Summer by Mode City event, which featured a series of fashion shows.

Mode City also experienced a 17 percent increase in attendance by lingerie and swimwear retailers and welcomed buyers from prominent companies, including Amazon, Selfridges and Target.

Source : www.lingerieinsight.com

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