The recent Interfilière Paris trade show, the leading event for professionals specializing in intimates and swimwear fabrics, was a resounding success and welcomed over 11,000 visitors during July 6th, 7th and 8th.
New designers, upcoming brands and experienced buyers turned out in full force for the event, which attracted attendees from Asia, Europe and North America. The 2013 session also focused on wellbeing, and featured a conference titled “wellbeing and textiles,” lead by Dominique Demoinet. Prominent French companies also showcased their expertise in embossing, pleating, dyeing, and otherwise treating and altering materials for use in intimate apparel.
Speaking about the event in a press release, Olivier Noyon, CEO of Noyon Dentelles, stated: “It has been a very positive show because all the activities carried out with regard to Calais Lace have been well received and passed on to our clients. We have had a number of very successful meetings. At the end of the day, a clear distinction can be made between those who remain traditional and cautious and those looking for innovation in refined articles. This latter category of brands has grasped the fact that we need to inspire consumers with products that stand out from the crowd and that doesn’t mean they have to be showy.”
The next edition of Interfilière takes place in Shanghai during October 22nd and 23rd.
Source : www.lingerieinsight.com