Stella McCartney has big plans for China

Stella McCartney

Stella McCartney

British fashion house Stella McCartney is expanding its presence in China after opening a new flagship store in Beijing.

With the help of French partner company Kering, Stella McCartney also opened a Shanghai store in August of 2012, and now plans for a second in the city. Additionally, the label will launch a store in Chengdu, the capital of the Sichuan province, and is currently negotiating to move into other cities. There are also plans for a second location in Hong Kong and a first in Taipei, Taiwan.

President and chief executive of Stella McCartney Frederick Lukoff told the South China Morning Post the company feels “now is the right time to enter the market because Chinese consumers have gained so much sophistication…our no-logo women’s ready-to-wear would not have caught on in (mainland) China five or 10 years ago.”

Stella McCartney currently has 25 freestanding stores around the globe.

Source : www.lingerieinsight.com

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