Bikini ad lands Pamela Anderson in hot water

A TV commercial for, featuring Pamela Anderson in a bikini, has been banned by the

Pamela Anderson

Pamela Anderson

Advertising Standards Authority (ASA) on account of being “sexist and degrading to women,” according to the Guardian.

The advertisement features Anderson and a female assistant leading a business meeting. When the other woman adds cream to a cup of coffee, a male colleague glimpses her cleavage and imagines her and Anderson frolicking in gold bikinis whilst splashing one another with milk.

Four viewer complaints were made about the ad, which was also criticized by the ASA for treating the women in a sexual manner throughout, and not just during the fantasy sequences.

The commercial for the London-based business, which was originally restricted to airing after 9PM, cannot be played again in its current form.

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