JOG, behind these three letters, hides the young French designer and former champion of synchronised swimming, Jessica Othnin-Girard. Jessica was 24 years old when she has
created JOG Swimwear, an upscale swimsuit brand that takes its inspiration directly from the charm of aquatic ballet to offer glamorous bikinis and full-pieces for ladies, girls and men. 2014 reveals the fifth collection of the young and promising French brand.
JOG SWIMWEAR’S DNA:
Jessica was 6 years old, when she drew her first swimsuit in Paris. Then along her full sports career, she will draw her own gala and competitions swimsuits. So it’s very naturally that she created her own brand in June 2008 in Shanghai where she lived for 3 years. JOG’s objective is to offer a collection that can adapt itself to both Chinese and Caucasian women body shapes.
JOG SWIMWEAR’s spirit: upscale and refined products using « second skin » effect fabric. The brand offers a large choice of very feminine cuts emphasise every morphology types. Swimsuits are as chic as evening dresses, with graphic cuts and the research of elegant details: vertical draped, tone on tone sequins, removable straps, and bicolour nodes, bustier swimsuits supported by belts, flying fabrics, and original back lines.
2014 NEW COLLECTION:
For its fifth collection, the designer highlighted its hometown: Paris. Chic and glamor, the new 2014 Summer collection pays tribute to famous places and legendary monuments of Paris. The « Place Vendôme », the street « Saint-honoré », « la Place de la Concorde » or
the famous « Champs Elysées » are places which have inspired the designer. The charm and romance of the city of lights gave birth to an elegant and refined collection.
All styles of the JOG 2014 Collection 2014 are loyal to the JOG signature: chic tassels, draped fabrics, tone on tone sequins, embroideries and shining fabric provide delicacy.
The 2014 collection re-introduces two novelties: a capsule collection « Luxury – Limited edition » made up of two women swimsuit styles, one is covered with embroideries and sequins stitched by hand, the other one got little sleeves retractable on the shoulder. Created in 2013, the men line will continue to grow in 2014 with 2 simple and refined swim short styles. And for the third consecutive year, a coordinated mother-daughter line of 2 styles will be available. The beachwear line is made up of 3 pieces: a bustier dress and a skirt both in microfiber as well as a cotton tunic embroidered with sequins.
The 2014 colour palette of this new collection is resolutely sunny.
On the warm colours side, we find an intense Red-raspberry, a flashy Geranium pink imitating the coral on the tropical shore; an intense Burgundy colour comes to enhance this dynamic duet. On the blue shades, JOG has chosen Azure blue, Emerald green and blue steel reminding the depth of the ocean. JOG also opted for Iridescent beige imitating the sand colour under the sun plus a fruity Aniseed yellow. Classic white has been chosen to match all the bi and tri-colours combination of the collection.
JOG will present this new collection during the Mode City Paris Fair, on the booth L48 – Limited Edition Area.
JOG FAST DEVELOPMENT IN 13 COUNTRIES:
JOG Swimwear is now distributed in 13 countries, among about seventy premium resellers: in France, Switzerland, Belgium, Germany, USA, China, Singapore, Hong-Kong, Malaysia, Thailand, Indonesia, Maldives and Seychelles.
Next step for JOG: target the Russian market by finding a great partnership with a distribution company or an agent who will develop our brand image and sales in this growing market.