Stella McCartney has big plans for China

Stella McCartney

Stella McCartney

British fashion house Stella McCartney is expanding its presence in China after opening a new flagship store in Beijing.

With the help of French partner company Kering, Stella McCartney also opened a Shanghai store in August of 2012, and now plans for a second in the city. Additionally, the label will launch a store in Chengdu, the capital of the Sichuan province, and is currently negotiating to move into other cities. There are also plans for a second location in Hong Kong and a first in Taipei, Taiwan.

President and chief executive of Stella McCartney Frederick Lukoff told the South China Morning Post the company feels “now is the right time to enter the market because Chinese consumers have gained so much sophistication…our no-logo women’s ready-to-wear would not have caught on in (mainland) China five or 10 years ago.”

Stella McCartney currently has 25 freestanding stores around the globe.

Source : www.lingerieinsight.com

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Les secrets du make-up des sirènes de la natation synchronisée

makeup synchro

makeup synchro

En regardant les sirènes de la natation synchronisée aux JO, on s’est toutes posé la question du maquillage. Les paillettes restent bien en place, le mascara ne vire pas œil de panda, le rouge à lèvres est impec. Comment font-elles ? Peggy Albes, make-up artist et responsable des relations professionnelles chez Make Up For Ever, nous dit tout.

Peggy Albes. – La marque de cosmétiques Make Up For Ever est partenaire de la Fédération française de natation et développe une ligne de maquillage waterproof spécialement pour les athlètes. Les produits de la gamme Aqua sont fabriqués sur mesure pour elles, et elles sont les premières à les tester.

makeup synchro

makeup synchro

Ils sont conçus à base d’huiles volatiles qui offrent une texture très fluide et facilitent l’application du maquillage. Une fois ces huiles évaporées, les pigments et les agents filmogènes fixent le maquillage qui tient sans bouger. Comme ce make-up reste souple et confortable, on n’a pas l’impression d’une peau sous cellophane.

D’abord, les gammes Aqua Eyes et Aqua Lip, des crayons pour le contour des yeux et des lèvres. Aqua Shadow est notre ligne de fards à paupières. Les nageuses utilisent Aqua Cream comme fards à joues et rouges à lèvres. Pour intensifier leur look, elles associent le noir à des couleurs vives comme le rose fuschia ou le bleu turquoise.

Attention, waterproof ne rime plus avec indélébile ! Il suffit d’utiliser d’un démaquillant biphasé ou contenant un corps gras, comme l’Extreme Cleanser ou le Sens’Eyes.

makeup synchro

makeup synchro

La gélatine alimentaire… comme pour les bonbons ou les confitures ! Les nageuses se badigeonnent la tête avec de l’eau très chaude et plusieurs couches de gélatine. Après, rien ne bouge ! Un bon shampooing à l’eau chaude suffit pour tout enlever.

Julie Dupy, make-up artist et responsable des relations professionnelles chez Make Up For Ever, définit le maquillage des nageuses en fonction de l’avis de l’entraîneur, de la couleur des maillots, des événements… Les athlètes sont ensuite formées une demi-journée au maquillage. Car même s’il fait partie de la note artistique globale, avec la coiffure, les filles ont seulement dix à quinze minutes à lui consacrer avant l’épreuve.

Source : www.figaromadame.fr

Bikini ad lands Pamela Anderson in hot water

A TV commercial for Crazydomains.com.au, featuring Pamela Anderson in a bikini, has been banned by the

Pamela Anderson

Pamela Anderson

Advertising Standards Authority (ASA) on account of being “sexist and degrading to women,” according to the Guardian.

The advertisement features Anderson and a female assistant leading a business meeting. When the other woman adds cream to a cup of coffee, a male colleague glimpses her cleavage and imagines her and Anderson frolicking in gold bikinis whilst splashing one another with milk.

Four viewer complaints were made about the ad, which was also criticized by the ASA for treating the women in a sexual manner throughout, and not just during the fantasy sequences.

The commercial for the London-based business, which was originally restricted to airing after 9PM, cannot be played again in its current form.

Source : www.lingerieinsight.com

Bathing beauty Esther Williams passes away

Esther Williams

Esther Williams

Swimwear icon Esther Williams has died at the age of 91 in her Los Angeles home.

An MGM star during Hollywood’s Golden Age, Williams began her career as a successful competitive swimmer before transitioning into film. Most of her movies had an aquatic theme, including Neptune’s Daughter, The Million Dollar Mermaid, and Bathing Beauty, and featured Williams wearing beautiful swimsuits. Later in life, Williams also launched her own swimwear collection, which is still available for purchase online.

After retiring from acting in the 1960s, Williams remained active. In the 80s, she released a series of instructional videos titled Swim, Baby, Swim, which helped parents teach their children to swim. For the 1984 Summer Olympics, she acted as a commentator for synchronized swimming events.

Williams was married four times, and is survived by a son and daughter.

Source : www.lingerieinsight.com

Victoria’s Secret uses Kate Upton pic two years on

Kate Upton

Kate Upton

A year after Victoria’s Secret’s booking agent, Sophia Neophitou, labelled Kate Upton as a “footballer’s wife, with too-blonde hair” in the New York Times, the American lingerie giant has used an image of her on the back cover of their current catalogue.

The image was taken in 2011, before Neophitou’s comments, and shows Upton wearing a black Body Bra. According to the Daily Mail, Victoria’s Secret didn’t contact Upton, who is “not thrilled about the images being used”.

Upton worked as a Victoria’s Secret model in 2011, before Neophitou claimed that she looks like “a page 3 girl” and said that they would never use her because she is “too obvious”. She also said that Upton has “the kind of face that anyone with enough money can go out and buy.”

Upton has since appeared on the cover of Sports Illustrated twice, fronted campaigns for Guess, Accessorize and Sam Edelman, and appeared on the cover of Vogue.

Source : www.lingerieinsight.com

Quel maillot de bain si j’ai une poitrine généreuse ?

 

JOG Swimwear 2013

JOG Swimwear 2013

Vous êtes plutôt pulpeuse. Vos formes généreuses sont un véritable atout qui nécessite un bon maintien pour une mise en valeur maximum.

Privilégiez la forme balconnet à armatures ou avec bande de maintien avec une forme qui galbe et assure un joli décolleté. Pour un meilleur confort, choisissez un soutien-gorge à bretelles parallèles.

JOG Swimwear 2013

JOG Swimwear 2013

N’ hésitez pas à jouer sur des couleurs flashy et des imprimés colorés pour mettre en avant votre féminité !

Évitez les maillots triangles car ils n’offrent aucun maintien mais il est toute fois possible de porter des triangles avec des bretelles larges et solides qui vous procureront un maintien efficace.

Source : http://monpetitbikini.wordpress.com

JOG Swimwear reveals its fifth collection at MODE CITY Fair in Paris

JOG, behind these three letters, hides the young French designer and former champion of synchronised swimming, Jessica Othnin-Girard. Jessica was 24 years old when she has

JOG 2014

JOG 2014

created JOG Swimwear, an upscale swimsuit brand that takes its inspiration directly from the charm of aquatic ballet to offer glamorous bikinis and full-pieces for ladies, girls and men. 2014 reveals the fifth collection of the young and promising French brand.

JOG SWIMWEAR’S DNA:
Jessica was 6 years old, when she drew her first swimsuit in Paris. Then along her full sports career, she will draw her own gala and competitions swimsuits. So it’s very naturally that she created her own brand in June 2008 in Shanghai where she lived for 3 years. JOG’s objective is to offer a collection that can adapt itself to both Chinese and Caucasian women body shapes.

JOG SWIMWEAR’s spirit: upscale and refined products using « second skin » effect fabric. The brand offers a large choice of very feminine cuts emphasise every morphology types. Swimsuits are as chic as evening dresses, with graphic cuts and the research of elegant details: vertical draped, tone on tone sequins, removable straps, and bicolour nodes, bustier swimsuits supported by belts, flying fabrics, and original back lines.

2014 NEW COLLECTION:
For its fifth collection, the designer highlighted its hometown: Paris. Chic and glamor, the new 2014 Summer collection pays tribute to famous places and legendary monuments of Paris. The « Place Vendôme », the street « Saint-honoré », « la Place de la Concorde » or

JOG 2014

JOG 2014

the famous « Champs Elysées » are places which have inspired the designer. The charm and romance of the city of lights gave birth to an elegant and refined collection.

All styles of the JOG 2014 Collection 2014 are loyal to the JOG signature: chic tassels, draped fabrics, tone on tone sequins, embroideries and shining fabric provide delicacy.

The 2014 collection re-introduces two novelties: a capsule collection « Luxury – Limited edition » made up of two women swimsuit styles, one is covered with embroideries and sequins stitched by hand, the other one got little sleeves retractable on the shoulder. Created in 2013, the men line will continue to grow in 2014 with 2 simple and refined swim short styles. And for the third consecutive year, a coordinated mother-daughter line of 2 styles will be available. The beachwear line is made up of 3 pieces: a bustier dress and a skirt both in microfiber as well as a cotton tunic embroidered with sequins.

The 2014 colour palette of this new collection is resolutely sunny.
On the warm colours side, we find an intense Red-raspberry, a flashy Geranium pink imitating the coral on the tropical shore; an intense Burgundy colour comes to enhance this dynamic duet.  On the blue shades, JOG has chosen Azure blue, Emerald green and blue steel reminding the depth of the ocean. JOG also opted for Iridescent beige imitating the sand colour under the sun plus a fruity Aniseed yellow. Classic white has been chosen to match all the bi and tri-colours combination of the collection.

JOG will present this new collection during the Mode City Paris Fair, on the booth L48 – Limited Edition Area.

JOG FAST DEVELOPMENT IN 13 COUNTRIES:
JOG Swimwear is now distributed in 13 countries, among about seventy premium resellers: in France, Switzerland, Belgium, Germany, USA, China, Singapore, Hong-Kong, Malaysia, Thailand, Indonesia, Maldives and Seychelles.

Next step for JOG: target the Russian market by finding a great partnership with a distribution company or an agent who will develop our brand image and sales in this growing market.