New lingerie brand uses 24-carat gold thread

Rococo Dessous

Rococo Dessous

Luxury underwear label Rococo Dessous is using 24 carat gold thread from Switzerland in its first collection.

The label headed by former Victoria’s Secret designer Breanna Lee features bras, underwear and night gowns, all hand-sewn in New York. Women such as Cleopatra, Marie Antoinette and Tsarina Alexandra inspire the collection, which features black on gold and gold on gold designs.

Retailing starts at approximately £1,995 ($3,000); the collection is available by private appointment in selected boutiques, where for a fee items can be further embellished with Swarovski jewels, rubies and emeralds.

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